For Calabrian oil, the appointment is historic. The president of the Consortium Olio di Calabria Igp, Massimino Magliocchi, will present-along with the highest regional institutions, producers and the entire supply chain-the unique label that will peep on all bottles of Calabrian oil. “A small cultural revolution,” the president points out. A long-awaited breakthrough that will finally be presented at the Regional Citadel, next November 14 at 11:30 am. In addition to President Magliocchi, of course, regional councillor Gianluca Gallo and director Giacomo Giovinazzo will also be present. At their side will be the presenter of Linea Verde, on Rai1, Peppone Calabrese, who has long been advocating for producers and our land. In fact, it is precisely the small businesses that produce oil that will benefit most with the single label. The most emblematic example is that of balsamic vinegar from Modena: the entire territory is advertised, along with the producer. “In this way we believe the whole oil Calabria can grow, with a well-identified and identifiable brand useful to the cause and capable of climbing the rankings-and the attentions-of end consumers,” assures President Massimino Magliocchi.

Maximum attention therefore to the appointment in the Region, in Catanzaro. Oil of Calabria Igp restarts with an uncommon significant momentum. With the firm will to enhance even better one of the Calabrian excellences that has nothing to envy to anyone. Increasing quality and sharable proposals with all the “actors” of the supply chain involved.